Jason McCoy Inc.
41 East 57 Street
New York 10022
Tel. 212/319.1996
Fax 212/319 4799
Web: www.jasonmccoyinc.com


Blaise Reutersward
June 7-July 14, 2006

Jason McCoy Inc. is please to present “Blaise Reutersward: Atmosphere.”, an exhibition of eight large-scale diasec prints.

Born in Stockholm, Reutersward lives and works in Paris. As a successful fashion photographer, he has traveled the world extensively and spent many hours in transit while in trains, planes and cars. These moments are quieting interludes between hectic work assignments, and it is this counter-balance to the frequent state of unrest and fast-paced energy that inspires Reutersward’s fine art photography. Be it nudes, depictions of endless horizons or an aerial view of Central Park, his compositions share a focus on meditative simplicity and subtle color nuances. Reutersward refers to his images as “atmospheres,” distinct environments, which through minimal abstraction are provided with an unusual sense of mystery.

Blaise Reutersward’s work has been exhibited extensively in Europe and Asia. He is a frequent contributor to several magazines, including BIG, BON, Dansk, and American, Australian, French, German and Japanese Vogue, and has worked on such prestigious advertising campaigns as Hermès, FCUK, Chaumet, Sonia Rykiel, Lancôme, Bergdorf Goodman and Ann Taylor, Kenzo, Lancaster, Nina Ricci, amongst others. He has directed several commercial films, for FCUK Sicily Italy, FCUK Amboy America, and San Francisco America.

This is Reutersward’s first solo exhibition in the United States.

Stephanie B. Simmons
Press Relations
Email: jmccoy@mindspring.com
Phone: 212-319-1996

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